About Raceway Car Wash

Mr. Schell is the Head of Store Operations and Acquisitions for the Raceway Car Wash Company and is a member of the car wash investment committee.  In this capacity, he is primarily responsible for sourcing and underwriting investments. He also supports operations, financial management and the growth objectives of the business.

Prior to joining Raceway Car Wash, Mr. Schell was Director of Asset Management at Starwest Associates, an Arizona-based investment company that develops technologies and systems for the EMS, fire and private ambulance sectors.  During his tenure, he was responsible for the procurement and allocation of equipment, supplies, and resources as well as contract negotiations and business development. 

Mr. Schell received both his Bachelor of Science in Business Administration and his Master of Business Administration degrees from Azusa Pacific University.  He is a member of the Camelback Society, a faith-based business collective that encourages and fosters leadership and entrepreneurship among young professionals.  Additionally, he actively volunteers and supports various nonprofit organizations including Young Life, Feed My Starving Children, Helping Hands and the Southwest Autism Research & Resource Center (SARRC®). 

Mr. Book joined the Raceway Car Wash Company in 2019 as Chief Strategy Officer. In this capacity, he is responsible for strategic planning, operations and the growth objectives of the business. In addition, he has oversight of marketing and financial management functions. 

Mr. Book has over 15 years of leadership and management experience and has held executive positions with notable Fortune 500 companies across a variety of industries.  Prior to joining Raceway Car Wash, he was Head of E-Commerce at Sears Holdings Corporation and led the turnaround of the multibillion-dollar e-commerce business unit to profitability and executed related growth initiatives.  He also served as Head of Strategy, Analytics & Expense Management and oversaw corporate strategy, the company’s $10b+ expense budget, strategic restructuring, financial performance, and operations. Prior to joining Sears, Mr. Book was Co-Founder and CEO of ChatterPlug Inc., a venture capital-backed customer engagement platform where he was responsible for strategic partnerships, product development, marketing and branding.  Previously, he held Strategy, Marketing and E-Commerce roles with J. Walter Thompson (JWT), The Walt Disney Company and Off Madison Ave. Additionally, he is a frequent speaker on leadership, retail, e-commerce, and restructuring at events and conferences across a wide variety of industries. 

Mr. Book received his Bachelor of Science degree in Business from Arizona State University’s W. P. Carey School where he currently lectures in both the undergraduate and graduate business programs.  He earned a Master of Business Administration from Northwestern University’s Kellogg School of Management.

Mr. Perrault serves as Vice President of Maintenance and Facilities for the Raceway Car Wash Company. In this capacity, he is responsible for strategic planning, equipment operations, and maintaining car wash assets. He also supports operations, financial management, and business growth objectives.

 Mr. Perrault has over 15 years of leadership experience in a competitive environment. Prior to joining Raceway Car Wash in 2015, Mr. Perrault worked in Business Development and Project Management with Southwest Sod. In his four year tenure, Mr. Perrault took a leadership role in building and expanding commercial client relationships, along with bidding, planning, executing, and monitoring all related projects. Prior to Southwest Sod, Mr. Perrault competed as a pitcher in the Arizona Diamondbacks, Washington Nationals, and Baltimore Orioles organizations.

 Mr. Perrault earned a degree in Business and Corporate Communications from Arizona State University. He is active at Redemption Arcadia.

Ms. Perrault serves as Director of Marketing for the Raceway Car Wash Company. In this capacity, she is responsible for strategic planning, marketing initiatives, media campaigns, brand awareness, store aesthetics, and customer experience. 

Ms. Perrault is an experienced marketer and storyteller. Prior to joining Raceway Car Wash, Ms. Perrault founded the marketing firm, Create Confidently, to provide branding and storytelling for small businesses. Prior to founding Create Confidently, Ms. Perrault was a Managing Editor for the East Valley Tribune. 

Ms. Perrault earned a degree in History and English from Grand Canyon University. She is active at Redemption Arcadia.